BMW Sees Sales Decline in 2024, Unveils Multiple New Models for 2025

2025/01/23
New car dynamics
BMW
China
In 2024, BMW Group delivered 714,530 BMW and MINI vehicles in the Chinese market, a year - on - year decrease of 13.4%, but still maintained the top position in China's luxury passenger car annual sales. Globally, BMW Group's sales reached 2,450,804 vehicles, down 4.0%. In the new energy sector, the sales of BMW and MINI pure electric vehicles in the Chinese market increased by 7.7% year - on - year, with a cumulative delivery of over 400,000 vehicles. In 2025, BMW will launch multiple new models, including the all - new BMW X3, the all - new BMW iX3, the BMW M3 Touring, and the new BMW iX. The all - new BMW X3 will be launched in February, with an extended wheelbase of 2,975 millimeters and upgraded power system. The all - new BMW iX3 is expected to be released at the end of 2025 and will be launched in China in 2026. Based on the Neue Klasse platform, it supports 800V charging technology and has a range of up to 800 kilometers. The BMW M3 Touring is scheduled to appear at the Shanghai Auto Show in April, equipped with a 3.0T inline - six - cylinder engine with a maximum power of 530 horsepower. The new BMW iX and the new BMW 7 Series / i7 will also be released in 2025, with upgrades in appearance and power system.
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