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PROTON has established PROTON International Sdn Bhd (PICSB) as a wholly-owned subsidiary to spearhead its global expansion and enhance market flexibility. Led by CEO Lim Ming Thong, the new company will focus on expanding overseas, entering the “Global South” and optimizing sales strategies. PROTON aims to grow exports tenfold in five years to solidify “Made in Malaysia” status. In 2025, it exported 20,169 units to 19 countries, topping Malaysian OEMs, with eMas 7 leading export growth. PICSB’s 2025 export target is 6,000 units, doubling in 2026 and achieving tenfold growth by 2030.

SAIC-GM-Wuling has launched the 2026 Xingchi SUV with two configurations. The 1.5L 6MT Freedom model is priced at 52,800 yuan, with a subsidized price of 37,800 yuan. The 1.5L CVT Fun model is priced at 66,800 yuan, with a subsidized price of 51,800 yuan. The new model retains the “Wing Dynamics Aesthetics” design, adds the Iceberry Purple color, and features an 8-inch touchscreen, electrically adjustable mirrors, and other configurations. It is powered by a 1.5L engine with a choice of 6MT or CVT transmission.

Ford and W+K São Paulo/Buenos Aires unveil “Action Wedding” to launch the refreshed Territory SUV. Shot in Chile by Immigrant and directed by Kayhan Ozmen, the film stars a bride who drives herself to the ceremony, turning wedding-day chaos into a celebration of autonomy—mirroring the new Territory’s upgraded design, technology and refined, class-leading cabin. The campaign airs across Brazil, Argentina, Colombia, Chile and Peru on TV and digital platforms.

On 27 Jul, Volvo unveiled the new Denim Blue finish for the XC70 mid-size SUV. Featuring a closed grille, split headlights with Thor’s Hammer DRLs, frameless doors and flush handles, the model measures 4815/1890/1650 mm with a 2895 mm wheelbase. A 1.5T plug-in hybrid pairs with LFP or NCM batteries; pre-sales begin in August.

On July 8, Chery officially launched its flagship new energy sedan, the Fengyun A9L, with a price range of 149,900 to 207,900 yuan. The vehicle is positioned as a C-segment executive sedan, built on a global high-performance hybrid platform, featuring the Kunpeng CDM 6.0 system. It offers over 260 km of pure electric range and over 2,500 km of total range. Equipped with LiDAR and Falcon 700 ADAS, the A9L delivers advanced intelligent driving and cockpit experiences. The Fengyun brand is now officially independent, with plans to launch 16 new models in the next three years, targeting the premium new energy vehicle market.

On August 1, Volkswagen launched the Touareg 2.0TSI Ruiyue, a new entry-level variant of the full-size SUV priced at ¥508,800. It adopts revised LED light strip and blacked-out trim outside, adds walnut inlays and Vienna leather inside, and features a 15.05-inch infotainment, Asterix streaming, and IQ.Drive ADAS. Power comes from a 265-hp 2.0TSI mated to an 8AT and 4MOTION AWD.