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On July 10, Jetta officially unveiled the all-new VS8, a mid-size SUV featuring a bold “Warrior Armor” design language. Measuring 4,629×1,851×1,624 mm with a 2,731 mm wheelbase, the VS8 offers a tech-forward cabin with a 10.25-inch digital cluster and 14.6-inch floating infotainment screen. Power comes from a 1.4L turbocharged engine producing 110 kW, paired with a 6-speed automatic transmission. Built on the MQB EVO platform, it features MacPherson front and multi-link rear suspension, and includes Level 2 ADAS with over 20 active safety functions.

The AITO Ask 5 Ultra has officially started pre-sales with a starting price of 238,000 yuan. The mid-sized SUV offers both pure electric and extended-range powertrains, with new exterior colors like Zero-Degree White and Phantom Purple. The interior features a new chestnut orange color scheme and a column-mounted gear shift. In terms of intelligent driving, the vehicle is equipped with a 192-line lidar and 4D millimeter-wave radar, supporting AEB omnidirectional collision prevention and eAES automatic emergency steering. During the pre-sale period, customers can enjoy a discount of 5000 yuan off the purchase price with a 2000 yuan deposit.

Hyundai is set to launch the Elexio, a new C-segment electric SUV, in China this September. Built on the E-GMP platform and produced by BAIC in Beijing, the Elexio is tailored for the Chinese market with a distinctive design and a tech-heavy interior featuring a 27-inch touchscreen powered by Qualcomm’s Snapdragon 8295 chip. It supports features like AutoNavi maps, AI voice, karaoke, and Douyin video streaming. The Elexio delivers 218 PS and offers over 700 km of range (CLTC), with DC fast charging from 30–80% in 27 minutes. Positioned to rival the BYD Atto 3, it measures 4,615 mm in length and includes Level 2 autonomous driving tech.

In 2025, Chery officially launched the Tiggo Cross in Malaysia, an entry-level crossover SUV positioned below the Omoda 5. Available in two variants — a 1.5 Turbo petrol (RM88,800) and a 1.5 Hybrid CSH (RM99,800) — the Tiggo Cross offers a B-segment size at A-segment pricing, directly competing with the Perodua Ativa and Honda WR-V. With a 2,610 mm wheelbase and generous features like dual 10.25-inch screens, wireless Apple CarPlay, leather seats, and advanced safety systems including AEB and ACC, the hybrid variant adds full-speed adaptive cruise and rear AEB for Level 2 semi-autonomous driving. Early buyers enjoy a 2-year free maintenance package, with a 7-year/150,000 km warranty and 8-year/160,000 km hybrid component coverage.

According to reports, the Porsche Cayenne EV is expected to launch next year with a starting price of $90,000. Built on the PPE platform, it features a fully electric powertrain and design elements similar to the Macan EV, including split headlights and a more rugged rear end. In June, a prototype dominated the Shelsley Walsh hill climb in the UK, setting a new record. Performance is anticipated to match or exceed that of the current plug-in hybrid variant.

Honda has canceled its planned three-row electric SUV for North America, originally intended to compete with the Hyundai Ioniq 9 and Kia EV9. This decision is part of Honda's broader strategy to scale back pure EV development amid slowing global demand and the removal of U.S. federal EV tax incentives. The company will cut its R&D budget for 2030 from 10 trillion yen to 7 trillion yen, redirecting funds toward hybrid powertrains. Honda also abandoned its target of EVs making up 30% of sales by 2030. Despite this, Honda still plans to launch the 0-series SUV and sedan, and co-develop the Afeela 1 with Sony. The automaker will introduce 13 new hybrid models, aiming for 2.2 million hybrid sales by 2030, while EV sales are expected to reach around 750,000 units.