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PROTON has established PROTON International Sdn Bhd (PICSB) as a wholly-owned subsidiary to spearhead its global expansion and enhance market flexibility. Led by CEO Lim Ming Thong, the new company will focus on expanding overseas, entering the “Global South” and optimizing sales strategies. PROTON aims to grow exports tenfold in five years to solidify “Made in Malaysia” status. In 2025, it exported 20,169 units to 19 countries, topping Malaysian OEMs, with eMas 7 leading export growth. PICSB’s 2025 export target is 6,000 units, doubling in 2026 and achieving tenfold growth by 2030.

Ford and W+K São Paulo/Buenos Aires unveil “Action Wedding” to launch the refreshed Territory SUV. Shot in Chile by Immigrant and directed by Kayhan Ozmen, the film stars a bride who drives herself to the ceremony, turning wedding-day chaos into a celebration of autonomy—mirroring the new Territory’s upgraded design, technology and refined, class-leading cabin. The campaign airs across Brazil, Argentina, Colombia, Chile and Peru on TV and digital platforms.

Tesla has launched the refreshed Model Y with two configurations: the Rear-Wheel Drive Launch Edition priced at 263,500 RMB and the Long Range All-Wheel-Drive Launch Edition at 303,500 RMB. The refreshed Model Y features significant updates in design, interior, rear seating, range, and suspension. The exterior includes a new front end with split headlights and a full-width taillight bar, reducing the drag coefficient to 0.22 for improved range. The interior offers two color options with increased Alcantara coverage and a 15-inch central touchscreen powered by an AMD Ryzen chip. The vehicle also introduces a new Glacier Blue color option.

The 2025 Haval Raptor Hi4 PHEV compact SUV breaks cover with a new mesh grille, square lamps and side-hinged tailgate. Measuring 4800 mm long and 2738 mm in wheelbase, it gains a two-spoke wheel, column shifter, Coffee OS 540° surround-view and 220 V trunk outlet for enhanced off-road and smart features.

XPeng has revealed a sixth body color—“Rhythm Yellow”—for the all-new P7 ahead of its August 6 debut. The EV features a full-width light strip and vertical lamps forming an “H” front graphic, measures 5017 mm long with a 3008 mm wheelbase, and offers Wing Edition doors plus forged-carbon trim. Powertrains range from a 270 kW RWD motor to a 437 kW AWD dual-motor setup, paired with 74.9 kWh or 92.2 kWh packs delivering 702–820 km CLTC range.

The latest leaked parts manual shows that the ninth-generation Toyota Hilux will adopt the same layered center console as the Prado, equipped with a 12.3-inch full LCD instrument and a 12.3-inch floating center control screen, running the same software system as the Prado. The interior has added double storage boxes, a mobile phone tray and a four-wheel drive mode knob. The appearance has been updated simultaneously: the front and rear lights are sharper, the C-shaped taillights on the tailgate extend to the cargo box, and the rear bumper is integrated with the same pedal design as the Ford Ranger. The platform continues to use the IMV architecture, and the power system is expected to continue to provide 2.8T/2.4T diesel + 48V mild hybrid, with the addition of electronic steering to support L2 ADAS. The new car is scheduled to make its global debut at the end of 2025 and will be launched in the first half of 2026.