BYD's Denza Launches in Europe to Challenge BMW and Mercedes

2025/04/09
New car dynamics
BYD
Malaysia
BYD's premium brand Denza has officially launched in Europe, aiming to compete with high-end German manufacturers like BMW and Mercedes. Denza, once a joint venture with Mercedes-Benz, is now fully owned by BYD. The brand plans to start sales in Europe with the Z9 GT electric version by the end of this year, a five-door electric shooting brake with 963 horsepower and a range of 630 km. Denza also plans to introduce the D9 MPV and two 4x4 models. The brand aims to become a full-liner premium brand, with its first model priced higher than the most expensive BYD currently available in Europe.
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Paul Tan
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