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PROTON has established PROTON International Sdn Bhd (PICSB) as a wholly-owned subsidiary to spearhead its global expansion and enhance market flexibility. Led by CEO Lim Ming Thong, the new company will focus on expanding overseas, entering the “Global South” and optimizing sales strategies. PROTON aims to grow exports tenfold in five years to solidify “Made in Malaysia” status. In 2025, it exported 20,169 units to 19 countries, topping Malaysian OEMs, with eMas 7 leading export growth. PICSB’s 2025 export target is 6,000 units, doubling in 2026 and achieving tenfold growth by 2030.

Ford and W+K São Paulo/Buenos Aires unveil “Action Wedding” to launch the refreshed Territory SUV. Shot in Chile by Immigrant and directed by Kayhan Ozmen, the film stars a bride who drives herself to the ceremony, turning wedding-day chaos into a celebration of autonomy—mirroring the new Territory’s upgraded design, technology and refined, class-leading cabin. The campaign airs across Brazil, Argentina, Colombia, Chile and Peru on TV and digital platforms.

Tesla has launched the refreshed Model Y with two configurations: the Rear-Wheel Drive Launch Edition priced at 263,500 RMB and the Long Range All-Wheel-Drive Launch Edition at 303,500 RMB. The refreshed Model Y features significant updates in design, interior, rear seating, range, and suspension. The exterior includes a new front end with split headlights and a full-width taillight bar, reducing the drag coefficient to 0.22 for improved range. The interior offers two color options with increased Alcantara coverage and a 15-inch central touchscreen powered by an AMD Ryzen chip. The vehicle also introduces a new Glacier Blue color option.

Wuling has released official teasers of its new electric compact SUV, Bingsuo S. The vehicle features a sleek design with wing-like LED headlights and a pulsar ring tail light. It measures 4265/1785/1600mm in length, width and height with a 2610mm wheelbase. Equipped with a single motor of 75kW power and a phosphate iron lithium battery pack, the Bingsuo S is set to hit the market in Q3.

BMW’s Neue Klasse era will be kicked off by the all-new iX3, debuting at the IAA Mobility show in Munich next month. The first variant, the iX3 50 xDrive, features the new eDrive Gen6 system, offering a 40% reduction in energy loss, 20% in costs, and 10% in weight compared to the Gen5 model, with a 20% increase in overall efficiency. The eDrive Gen6 system is produced at BMW’s Steyr plant in Austria, with over one billion euros to be invested by 2030 for electric drive system development and production. The new iX3 is expected to achieve up to 800 km range (WLTP) and supports 400 kW DC fast charging, gaining over 350 km in just 10 minutes.

The Zeekr 009 Brilliance Edition will be available in Ice Jade White starting August 5th, with an official suggested retail price starting at 789,000 yuan, a free option. This new color, meticulously blended from 12 pigments, complements the handcrafted Silver front grille and features a natural Himalayan marble interior. The vehicle measures 5217 × 2024 × 1812 mm, with a 3205 mm wheelbase. It features an 800V platform, dual-motor all-wheel drive, 789 horsepower, and a 0-100 km/h acceleration of 3.9 seconds. Nationwide deliveries begin this month.