Changan Automobile Chairman Zhu Huarong Discusses New Marketing Transformation at Beijing Auto Show

2024/04/27
General News
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China
At the Beijing Auto Show, Zhu Huarong, Chairman of Changan Automobile, used new media platforms such as live streaming and Weibo for corporate promotion, demonstrating the transformation of traditional car companies in the new marketing ecosystem. Zhu emphasized that corporate leaders should become traffic passwords, using new communication methods to shorten the distance with users while paying attention to user feedback to improve product and service details. Changan Automobile, with technology as its foundation, focuses on creating sustainable long-term value, pursuing the popularization of products and technology, while balancing profit indicators and brand value enhancement. Zhu also mentioned that Changan Automobile will use digitalization to improve efficiency, reduce costs, and seek competitiveness in the price of new energy vehicles to cope with market "involution." Changan Automobile plans to enter the ranks of the world's first-class automobile brands by 2030.
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