Honda Adjusts EV Strategy, Lowering Sales Targets and Investment Plans

2025/05/20
General News
Honda
Malaysia
Honda has announced a strategic realignment, lowering its sales targets and scaling back investment plans for electric vehicles. CEO Toshihiro Mibe revealed that the company will now invest seven trillion yen (down from the previously planned 10 trillion yen) in EVs and software development. Honda expects the proportion of EVs in its total sales to fall below the previously announced target of 30% by 2030, likely closer to 20%, due to changes in market conditions. To offset this, Honda will shift focus to hybrids, launching 13 next-generation HEV models globally from 2027 onwards. These HEVs will feature improved fuel efficiency and cost reductions of over 30% compared to current models. Despite the shift, Honda remains committed to EVs as the optimal solution for achieving carbon neutrality, with the upcoming 0 Series (including the 0 SUV and saloon) remaining a key part of its future EV strategy.
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Honda Adjusts EV Strategy, Lowering Sales Targets and Investment Plans
Honda has announced a strategic realignment, lowering its sales targets and scaling back investment plans for electric vehicles. CEO Toshihiro Mibe revealed that the company will now invest seven trillion yen (down from the previously planned 10 trillion yen) in EVs and software development. Honda expects the proportion of EVs in its total sales to fall below the previously announced target of 30% by 2030, likely closer to 20%, due to changes in market conditions. To offset this, Honda will shift focus to hybrids, launching 13 next-generation HEV models globally from 2027 onwards. These HEVs will feature improved fuel efficiency and cost reductions of over 30% compared to current models. Despite the shift, Honda remains committed to EVs as the optimal solution for achieving carbon neutrality, with the upcoming 0 Series (including the 0 SUV and saloon) remaining a key part of its future EV strategy.