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PROTON has established PROTON International Sdn Bhd (PICSB) as a wholly-owned subsidiary to spearhead its global expansion and enhance market flexibility. Led by CEO Lim Ming Thong, the new company will focus on expanding overseas, entering the “Global South” and optimizing sales strategies. PROTON aims to grow exports tenfold in five years to solidify “Made in Malaysia” status. In 2025, it exported 20,169 units to 19 countries, topping Malaysian OEMs, with eMas 7 leading export growth. PICSB’s 2025 export target is 6,000 units, doubling in 2026 and achieving tenfold growth by 2030.

Ford and W+K São Paulo/Buenos Aires unveil “Action Wedding” to launch the refreshed Territory SUV. Shot in Chile by Immigrant and directed by Kayhan Ozmen, the film stars a bride who drives herself to the ceremony, turning wedding-day chaos into a celebration of autonomy—mirroring the new Territory’s upgraded design, technology and refined, class-leading cabin. The campaign airs across Brazil, Argentina, Colombia, Chile and Peru on TV and digital platforms.

Tesla has launched the refreshed Model Y with two configurations: the Rear-Wheel Drive Launch Edition priced at 263,500 RMB and the Long Range All-Wheel-Drive Launch Edition at 303,500 RMB. The refreshed Model Y features significant updates in design, interior, rear seating, range, and suspension. The exterior includes a new front end with split headlights and a full-width taillight bar, reducing the drag coefficient to 0.22 for improved range. The interior offers two color options with increased Alcantara coverage and a 15-inch central touchscreen powered by an AMD Ryzen chip. The vehicle also introduces a new Glacier Blue color option.

The 2025 Haval Raptor Hi4 PHEV compact SUV breaks cover with a new mesh grille, square lamps and side-hinged tailgate. Measuring 4800 mm long and 2738 mm in wheelbase, it gains a two-spoke wheel, column shifter, Coffee OS 540° surround-view and 220 V trunk outlet for enhanced off-road and smart features.

Hyundai unveiled the next-gen Palisade flagship SUV on August 4. The redesign brings a boundless chrome-bar grille, integrated lighting, and dimensions stretched to 5060 mm length with a 2970 mm wheelbase. A new 2.5-liter turbo hybrid powertrain, paired with 265/45 R21 Pirelli Scorpion tires, enhances efficiency while retaining seven-seat capability; pricing is expected around USD 42–50 k.

Voyah’s upcoming full-size sedan Zhuiguang L, set to launch this year, features a bolder front fascia with illuminated logo, split headlamps, roof-mounted LiDAR, Huawei’s latest ADS and smart cockpit, upgraded 3-electric architecture and larger battery pack for extended CLTC range.