Thai Auto Market Surges 20.6% in Nov 2025, Toyota Retains Crown

2025/12/25
Market Data
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Malaysia
Thailand
Thailand’s new-vehicle sales jumped 20.6% YoY to 51,044 units in November 2025, the strongest monthly pace this year. Commercial vehicles spearheaded growth, surging 31.1% to 31,870 units, while passenger cars added 6.5% to 19,174. Toyota maintained leadership with 19,305 registrations and a 37.8% share; its January-November volume reached 205,453 units, giving it 37.6% of the overall market. Hybrid sales climbed 38.4% to 11,594 units, commanding 51.1% of the full-year xEV segment. The Motor Expo generated a 12-year-high 75,246 bookings, pointing to continued momentum in December.
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Thai Auto Market Surges 20.6% in Nov 2025, Toyota Retains Crown
Thailand’s new-vehicle sales jumped 20.6% YoY to 51,044 units in November 2025, the strongest monthly pace this year. Commercial vehicles spearheaded growth, surging 31.1% to 31,870 units, while passenger cars added 6.5% to 19,174. Toyota maintained leadership with 19,305 registrations and a 37.8% share; its January-November volume reached 205,453 units, giving it 37.6% of the overall market. Hybrid sales climbed 38.4% to 11,594 units, commanding 51.1% of the full-year xEV segment. The Motor Expo generated a 12-year-high 75,246 bookings, pointing to continued momentum in December.
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