BMW Debuts Smoked-Flat Roundel on New iX3, Set to Roll Out Across Range

2025/09/15
New car dynamics
BMW
China
Unveiled with the new iX3, BMW’s revised roundel drops the inner chrome dividers and cross-bars, matte-finishes the black fields and slims the “BMW” type for a smoked, 2-D look. The badge debuts on the iX3’s wheel caps and steering wheel before migrating to upcoming models, aligning physical and digital brand identity.
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