Leapmotor's 2025 Strategy: Challenging the Market Top Tier with High-Cost-Performance Intelligent Driving Products

2025/03/11
General News
Leapmotor
Malaysia
China
Leapmotor has launched the B10 model based on the LEAP 3.5 architecture in 2025, focusing on high-level intelligent driving with an entry price of around 120,000 yuan for the laser radar-based driving system. Chairman Zhu Jiangming stated that Leapmotor aims to be in the top tier of intelligent driving in 2025 and targets monthly sales of 40,000 units for the B series. Leapmotor achieved significant sales growth and turned profitable in Q4 2024, becoming the second new force brand to achieve quarterly profit after Li Auto, thanks to its high-cost-performance strategy.
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