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At CES 2026 Sony Honda Mobility unveiled the Afeela Prototype 2026, a low-key crossover that mirrors the Afeela 1 sedan’s front LCD visor, roof-mounted LiDAR, auto-power doors and aero wheels. SHM says a production version will reach the U.S. in 2028. The Afeela 1, meanwhile, is being trial-built at Honda’s East Liberty plant for California deliveries later this year, followed by Arizona and Japan in 2027.

Volkswagen has announced plans to add an “import fee” to the price of imported cars sold in the US later this month, in response to the 25% tariffs imposed by the US government on imported cars and auto parts. This move is one of the first clear examples of how automakers are dealing with the tariffs imposed by President Trump. Volkswagen also plans to reduce sales incentives and has halted rail shipments of cars from its plants in Mexico to the US, although sea shipments will continue. The Volkswagen Atlas and ID.4, produced at its Chattanooga plant in Tennessee, are also expected to be affected by the tariffs due to their imported components.

Toyota has teased a new US-market SUV believed to be the fifth-generation Highlander, potentially transitioning to full electrification on the e-TNGA architecture. The teaser image reveals a boxy silhouette, pronounced fenders and full-width LED taillights echoing the 2021 bZ Large SUV concept. The three-row battery-electric vehicle is expected to compete against the Kia EV9 and Hyundai Ioniq 9, with the existing Grand Highlander continuing to serve internal combustion customers.

Mercedes-AMG unveiled the new AMG GT Black Series road car and GT3 race car, both derived from the Track Sport prototype and powered by a 4.0-litre twin-turbo V8 engine, set to compete from the 2027 season. The Black Series features yellow-green livery and Michelin Pilot Sport Cup 2 tyres, while the GT3 racer sports red stripes and a full roll cage. Both share aggressive aerodynamics including large grilles, single-nut wheels, fixed rear wings, and prominent diffusers.

Ford unveiled the Mustang Mach-E GT California Special, inspired by the 1968 classic, featuring 20-inch Carbonised Grey wheels, Rave Blue accents, and unique Navy Pier interior. The lineup sees Premium Extended Range models gain up to 615 km range via low rolling resistance tyres, while Clear Exit Assist becomes standard across the range to prevent dooring accidents.

The sixth-generation Honda StepWGN hybrid MPV debuted at the Bangkok Motor Show as a fully-imported Japan CBU model priced at 1.78 million baht. Powered by a 2.0-litre i-MMD hybrid system with 184 PS electric motor output, it claims 18.5 km/l fuel efficiency. Standard equipment includes 16-inch wheels, 10.2-inch digital instrument cluster, triple-zone climate control, second-row Ottoman seats, and Honda Sensing suite, backed by a 10-year/unlimited mileage battery warranty.