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Mercedes-AMG unveiled the new AMG GT Black Series road car and GT3 race car, both derived from the Track Sport prototype and powered by a 4.0-litre twin-turbo V8 engine, set to compete from the 2027 season. The Black Series features yellow-green livery and Michelin Pilot Sport Cup 2 tyres, while the GT3 racer sports red stripes and a full roll cage. Both share aggressive aerodynamics including large grilles, single-nut wheels, fixed rear wings, and prominent diffusers.

Deepal launched the S09 Rear-Wheel Drive Ultra Extended Range variant, priced at 259,900 yuan, 20,000 yuan lower than the Ultra+ Extended Range. The full-size SUV measures 5,205 mm in length with a 3,105 mm wheelbase, featuring dual 15.6-inch 2.5K displays, 43-inch AR-HUD, and HarmonySpace 5 cockpit with 20-speaker audio. The variant omits LiDAR while retaining HUAWEI ADS highway assistance capabilities.

The Mazda 6e electric sedan launched in Thailand, priced from 1.169 to 1.199 million baht. A reskinned Deepal L07 produced in Changan's Nanjing plant, the CBU import features a rear-mounted 258 PS motor, 77.9 kWh LFP battery delivering 654 km NEDC range, and 194 kW DC fast charging. Measuring 4,921 mm in length with a 2,895 mm wheelbase, the sedan features Mazda-specific suspension tuning and 50:50 weight distribution.

Geely's "One Geely" strategy advances to Thailand with the establishment of a unified management company directly overseeing Geely, Zeekr, and Riddara brands. Zeekr Thailand will rebrand as Geely Auto Thailand in H2 2026, with Geely targeting the sub-one million Baht segment and Zeekr positioned above, eliminating product overlap while optimising resources and local market operations.

Nio's sub-brand Firefly officially entered Thailand as its second RHD Southeast Asian market, offered as a China-imported CBU model priced at 799,000 baht. Built on the FT1 EV platform, the compact urban BEV features a rear-mounted 143 PS motor, 42.1 kWh LFP battery with 400 km NEDC range, and 100 kW DC fast charging. Standard equipment includes 18-inch alloys, 13.2-inch touchscreen, Level 2 ADAS, and seven airbags, distributed by Thonburi Blue Sky.

The all-new Audi A6L and A6L e-tron officially launched on March 25 with pre-sale prices ranging from 323,000 to 436,000 yuan, representing a reduction of over 100,000 yuan compared to the outgoing model. As a next-generation offering in a market where NEV penetration exceeds 50%, the aggressive pricing strategy reflects the evolving competitive landscape, with the A6L e-tron joining the lineup to strengthen Audi's electrification push.