Thailand Automotive Sales Declined in H1 2024, Toyota Maintains Market Share Lead

2024/07/30
Production & Sales
-
Malaysia
Thailand
In the first half of 2024, Thailand's total vehicle sales reached 308,027 units, marking a 24.2% decrease compared to the same period last year. Passenger car sales stood at 119,326 units, down 19.4% year-on-year; commercial vehicle sales were 188,701 units, down 26.9%; and cumulative sales of 1-ton pickup trucks were 108,437 units, reflecting a significant 40.7% year-on-year decrease. Toyota secured a 37.7% market share with a total of 116,278 units sold, especially dominating the 1-ton pickup truck market with a 45.8% share from 49,689 units sold. Toyota also sold 30,714 hybrid electric vehicles (HEV), accounting for 28.3% of total xEV sales, indicating consumer confidence in Toyota vehicles.
Click original text link for more information
Toyota
Hot News
Geely Riddara Thailand Considers Local EV Production, Targets 3,000-5,000 Unit Sales for RD6 Electric Pick-up
Geely Riddara Thailand is evaluating plans for a local EV production facility following its October 2024 market entry with the RD6 electric pick-up. General manager Cao Feng expressed confidence in the long-term growth potential of BEV pick-ups despite current market slowdowns, citing superior energy efficiency over fossil fuel counterparts. The RD6 is priced between 899,000-1,299,000 baht, offering RWD and dual-motor 4WD variants with 63-86 kWh batteries, 815 mm wading depth and 1,030 kg payload capacity. The company targets 3,000-5,000 unit sales this year with new single-cab fleet variants, while exploring expansion into Myanmar, Laos, the Philippines and Malaysia.
New ARCFOX Alpha S5 to Launch on March 18 with Pre-Sales Starting from 117,800 Yuan
ARCFOX has confirmed the new Alpha S5 mid-size sedan will launch on March 18, following the opening of pre-sales for six variants priced between 117,800 and 178,800 yuan (109,800-168,800 yuan after subsidies). Exterior updates include a closed grille with slim headlamps and dual C-shaped air intakes, while the rear retains the full-width taillight with illuminated ARCFOX logo and autonomous driving indicator light, blending athleticism with technological sophistication.
Tank 700 Hi4-Z Interior Revealed with Wraparound Cockpit and 190km WLTC Electric Range
Tank has unveiled the interior of the 700 Hi4-Z large SUV featuring a wraparound cockpit design with a three-spoke multifunction steering wheel, full digital instrument cluster and floating central touchscreen. The two-tone colour scheme with chrome accents and physical control knobs enhances perceived quality, while diamond-quilted seats and rear amenities including a fold-down roof-mounted screen cater to luxury expectations. The plug-in hybrid powertrain delivers a WLTC electric range of 190km, expanding the brand's electrified off-road portfolio.
4
Proton X50 Black Edition Limited to 200 Units with Exclusive Quartz Black Metallic Paint
Proton has introduced the X50 Black Edition special variant, limited to 200 units and featuring exclusive Quartz Black metallic paint not available in the standard colour palette. Based on the range-topping Flagship trim, the special edition retains red "Ethereal Bow" accents and brake calipers, paired with red interior highlights for a distinctive contrast. Equipment includes a panoramic sunroof, 18-inch two-tone alloys, 14.6-inch touchscreen and comprehensive ADAS suite. Power comes from the 1.5 i-GT four-cylinder turbo engine producing 181PS and 290Nm, mated to a seven-speed wet DCT. Priced at RM113,300, the Black Edition is available for RM106,300 after Hari Raya incentives.
5
2026 Proton X90 Facelift Debuts with Simplified Lineup, New 1.5 i-GT Engine and Reduced RM99,800 Starting Price
Proton has unveiled the 2026 X90 facelift, consolidating the lineup into Lite, Prime and Prime X variants with prices starting from RM99,800 after discounts. The updated model replaces the previous 1.5L three-cylinder 48V MHEV powertrain with a 1.5 i-GT four-cylinder turbo engine producing 181PS and 290Nm, paired with a seven-speed DCT. Notable deletions include ADAS features, powered tailgate and "Hi Proton" voice assistant, though wireless Apple CarPlay and Android Auto are now standard. Range-topping Prime X adopts a 2+2+2 six-seat configuration with Nappa leather and ventilated front seats. Proton repositioned the X90 from flagship status to compete in the entry-level seven-seater segment against rivals like the Toyota Veloz.
6
Mercedes-Benz VLE Electric MPV Debuts with 800V Architecture and 700km+ WLTP Range
Mercedes-Benz has globally unveiled the VLE, its first dedicated electric MPV built on an all-new architecture featuring 800V technology and over 700km WLTP range. The design inherits elements from the Vision V concept with a drag coefficient of 0.25, offered in Luxury and AMG Line variants distinguished by chrome accents versus blacked-out trim. The signature illuminated shield grille anchors the electric identity. The model will enter local production at Fujian Benz alongside a larger VLS variant, strengthening the brand's electrification strategy in China.
Copyright © RUNTO TECH LIMITED. All rights reserved.