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Thailand Automotive Sales Declined in H1 2024, Toyota Maintains Market Share Lead

Publish Date:2024/07/30

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Malaysia

Thailand

In the first half of 2024, Thailand's total vehicle sales reached 308,027 units, marking a 24.2% decrease compared to the same period last year. Passenger car sales stood at 119,326 units, down 19.4% year-on-year; commercial vehicle sales were 188,701 units, down 26.9%; and cumulative sales of 1-ton pickup trucks were 108,437 units, reflecting a significant 40.7% year-on-year decrease. Toyota secured a 37.7% market share with a total of 116,278 units sold, especially dominating the 1-ton pickup truck market with a 45.8% share from 49,689 units sold. Toyota also sold 30,714 hybrid electric vehicles (HEV), accounting for 28.3% of total xEV sales, indicating consumer confidence in Toyota vehicles.

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Source:Toyota

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