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The AITO Ask 5 Ultra has officially started pre-sales with a starting price of 238,000 yuan. The mid-sized SUV offers both pure electric and extended-range powertrains, with new exterior colors like Zero-Degree White and Phantom Purple. The interior features a new chestnut orange color scheme and a column-mounted gear shift. In terms of intelligent driving, the vehicle is equipped with a 192-line lidar and 4D millimeter-wave radar, supporting AEB omnidirectional collision prevention and eAES automatic emergency steering. During the pre-sale period, customers can enjoy a discount of 5000 yuan off the purchase price with a 2000 yuan deposit.

On July 10, Jetta officially unveiled the all-new VS8, a mid-size SUV featuring a bold “Warrior Armor” design language. Measuring 4,629×1,851×1,624 mm with a 2,731 mm wheelbase, the VS8 offers a tech-forward cabin with a 10.25-inch digital cluster and 14.6-inch floating infotainment screen. Power comes from a 1.4L turbocharged engine producing 110 kW, paired with a 6-speed automatic transmission. Built on the MQB EVO platform, it features MacPherson front and multi-link rear suspension, and includes Level 2 ADAS with over 20 active safety functions.

Chery has officially confirmed its entry into the UK market, with the Tiggo 7 and Tiggo 8 SUVs set to make their debut at this year’s Goodwood Festival of Speed. These models will be optimized for local preferences and are expected to be sold alongside Omoda and Jaecoo vehicles. This move marks a significant step in Chery’s global expansion strategy and strengthens the presence of Chinese automotive brands in Europe.

GAC Aion Malaysia has announced a new promotional price for the Aion Y Plus EV, now starting from RM95,800 as part of its 'Anniversary Mega Offer'. This marks the first time the model is priced below RM100,000. The offer includes a free portable charger and comes with an 8-year or 200,000 km warranty for the battery, motor, and electronics, plus an 8-year or 160,000 km vehicle warranty. Compared to the previous promotion in March-April, this represents a further RM8,000 reduction, totaling RM24,000 off the original launch price. The Aion Y Plus features a front-mounted motor with 204 PS and 225 Nm of torque, achieving 0-100 km/h in 8.5 seconds, and is equipped with a 63.2 kWh LFP battery offering a WLTP range of 430 km. The move intensifies Malaysia's ongoing EV price war, with competitors like the Proton eMas 7, BYD Atto 3, and Chery Omoda E5 also slashing prices recently.

In 2025, Chery officially launched the Tiggo Cross in Malaysia, an entry-level crossover SUV positioned below the Omoda 5. Available in two variants — a 1.5 Turbo petrol (RM88,800) and a 1.5 Hybrid CSH (RM99,800) — the Tiggo Cross offers a B-segment size at A-segment pricing, directly competing with the Perodua Ativa and Honda WR-V. With a 2,610 mm wheelbase and generous features like dual 10.25-inch screens, wireless Apple CarPlay, leather seats, and advanced safety systems including AEB and ACC, the hybrid variant adds full-speed adaptive cruise and rear AEB for Level 2 semi-autonomous driving. Early buyers enjoy a 2-year free maintenance package, with a 7-year/150,000 km warranty and 8-year/160,000 km hybrid component coverage.

To celebrate the 40th anniversary of the Proton Saga, Proton has once again partnered with Mattel Malaysia to release a special edition 1:64 scale diecast model. This white version of the Saga features a blister card designed by nine-year-old Saw Jane Harn from Penang, winner of the 2023 Hot Wheels x Proton Kids Design Competition. The vibrant card showcases iconic Malaysian landmarks and symbols, including the Petronas Twin Towers, National Monument, wau, rhinoceros hornbill, tiger, and hibiscus. The special edition is now available at selected retailers nationwide for approximately RM9.90, the same price as the mainline version, though it has already become a target for scalpers online.